STI Foundation

In today’s world of ecommerce, customers are experiencing an information overload coupled with a lack of personalisation, resulting in the customer having to search through the vast amount of options available on the web. Considering this, it’s not surprising that conversion rates in fashion ecommerce lie at only 1.85%, as this process is overwhelming, uninspiring and far from customer-centric. Inspired by Spotify and Netflix’s approach to personalised services, Jamie & I is applying a data-driven personalisation approach to fashion ecommerce:

Introducing Jamie – your AI-driven, personal stylist. Jamie uses artificial intelligence to get to know your personal style and regularly sends you a curated selection of ready-to-shop outfits – tailored to your taste. And the best thing is, Jamie learns more about the nuances of your taste over time.

The STI foundation supports Jamie & I since 2018, enabling it to develop its recommender system and enter the market.